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Promotions Director will handle all matters toward marketing our radio stations, working with sales to create innovative promotions, and help plan and execute events. On air abilities considered a plus.
Go to for promotional events Works with station management in determining appropriate promotions for targeted demographic.
Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives.
Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.
Activities may also include: Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives.
Manages multiple concurrent programs, from a 2-hour on-site with a local personality to a concert by a major star (including meet-and-greets, VIP suites, appearances by the performer, etc.).
Adjusts programs and campaigns to address changing markets and competitive conditions (i.e. including billboards, TV and electronic media).
Works closely with on-air production and scheduling personnel to achieve approved production goals.
Ensures appropriate parties are apprised of changes to creative content, schedules and priorities.
Ensures campaigns are coordinated with operational and sales initiatives.
Uses creativity to fund and/or trade for event giveaways and promotional materials. In some markets, may also have responsibility for maintenance and upkeep of vehicles (e.g., car, van, truck, etc.) used for remote broadcasts.
May also manage a promotions budget and promotions team.
Creates event promotion proposals and recaps.
Develops and oversees all promotional and contest initiatives of station.
Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff.
Ensures the provision of prizes, promotional materials and event collateral.
Ensures contest rules comply with FCC regulations.
On air abilities considered a plus.
Advanced skills in Microsoft Office, Photoshop and social media platforms
Excellent organizational skills; ability to prioritize and effectively manage time
High work standards and degree of attention to detail
Problem solving and decision making
Project management from start to finish; assumes responsibility & accountability for assignments and tasks
Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
Excellent driving record
Physical ability to stand for multiple hours and lift or move 40-pound objects
1-3 years’ experience in outdoor promotions and/or marketing and/or customer service
High school diploma; 4-year college degree preferred (emphasis in Communications, Advertising or Marketing)
Valid driver’s license
Proof of insurability
Fort Myers, FL: 13320 Metro Parkway, Suite 1, 33912
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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Current employees and contingent workers click hereto apply and search by the Job Posting Title.