local sales manager
Job Posting Position/Title: Local Sales Manager
City/State/Zip Code: Fort Myers/FL/33901
Details of the Position: Hearst Television has a unique opportunity in one of the fastest-growing and most beautiful markets in the country. WBBH and WZVN, the NBC and ABC affiliates in Ft. Myers, FL are growing their management team and have an open position for a dynamic Local Sales Manager. We are looking for a sales leader who can create a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement is a top priority. You will report to the Director of Sales.
Diversity Statement:
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits:
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Job Responsibilities:
- With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities
- Define performance expectations and measure processes to ensure account executives’ efforts and attention lead to the achievement of those expectations
- Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive
- Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients
- Help forecast revenue throughout the year to exceed quarterly and annual forecasts
- Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue
- Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
- Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile
- Advise the Research Director on the creation of research pieces to help with our sales efforts
- Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
- Support local sellers in sales presentations to multiple points of contact within client/agency personnel
- Evaluate seller performance and provide feedback
- Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals
Qualifications/Requirements:
3+ years media sales management experience
Produce revenue for us and our clients
Analyze issues thoroughly to make decisions
Create persuasive sales presentations
Have a passion to build client relationships, internal and external
Have a history of achieving budgets on multiple platforms
You are an accomplished negotiator
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
Have experience in new business development
Have an excellent understanding of how to price and manage inventory
Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
Have a passion to develop a successful team of media sales executives
Valid driver's license and reliable automobile
Related military experience will be considered
In-person attendance is required
Education Background: N/A
Part Time/Full Time/Hourly: Full Time
Link to apply online:
Date Posted: March 17, 2025
Closing Date: April 17, 2025