Facilitates execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.
Request, update and monitor digital creative scheduling.
Execute creative development for all digital advertising.
Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
Works in tandem with AE, Integrated Marketing Strategist, G/O Digital, all 3rdparty vendors and others to support client needs.
Attends sales meetings and training to obtain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
Able to make decisions and solve problems independently to support customer needs and on behalf of designated Account Executives.
Works with all departments in the station to fulfill sponsorships and promotions.
Understands station’s products, processes and services in order to articulate to clients, when appropriate.
Works closely with TEGNA Imaging and Ad Design Center to coordinate creative implementation of digital campaigns.
Communicates digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.
Serves as point of contact with Central Ad Ops for campaign changes and maintenance.
Other duties as assigned by the Digital Sales Manager.