Category:
Media – Journalism – Newspaper |
Position/Title:
Brand Manager |
Details:
Entercom South Florida seeks a Brand Manager for its market-leading Adult Contemporary station WLYF (101.5 LITE FM) and fast-growing Classic Hits station WMXJ (102.7 The Beach.) The Brand Manager will be responsible for leading and managing all aspects of the stations’ brand experience, including on-air content, events, promotions, contesting, and digital presence. Applicants should have proven leadership and management skills and experience, strategic thinking skills with the ability to communicate a clear vision, and motivate and inspire those around them.Experience with talent coaching, event management, copy writing, a deep knowledge and understanding of branding/imaging and effective digital engagement are required and creativity is mandatory! Applicants should have at least 5 years of programming experience, understand PPM audience measurement, FCC rules and regulations, have the ability to work hand-in-hand with sales to develop new and existing business and programming opportunities, meet deadlines, and have fun. |
Requirements:
Brand Manager Responsibilities/Qualifications: * Plan and oversee the on-air experience of each station, including programming, music, production, and personalities. * Execute the station strategic plan with discipline and daily consistency. * Experience with design and interpretation of station perceptual and music audience research. * Attract and grow audience share, ratings, and revenue. * Ability to manage and motivate staff, in addition to working well as a member of a team. * Work with sales team to develop new revenue generating opportunities for new and existing partners. * Coordinate with programming and sales staff to plan and execute marketing, promotions, events, and image campaigns. * Identify, recruit, manage, and coach on air talent and producers. * Direct and monitor stations’ programming and activities in conformance with FCC rules and regulations, company policy and applicable federal, state, and local laws. * 5-7 years’ experience in programming – Mainstream Adult Contemporary and/or Classic Hits formats preferred. * Experience using Nielsen PPM analysis tools to gather & analyze ratings data and then make informed business decisions based on them. * Proficient with music scheduling software (Musicmaster) and automation systems (Wideorbit). * Ability to multi-task and capable of working with specific deadlines, highly organized, and comfortable delegating responsibility. * Flexible, creative, and innovative in using technology to deepen listener and client relationships. “A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.” |
Additional Information:
Entercom Communications Corp. (NYSE: ETM) is the #1 creator of live, original local audio content in the U.S and the unrivaled leader in local radio sports and news. Home to the nation’s most influential collection of podcasts, digital and broadcast content, and premium live experiences, Entercom engages over 170 million consumers each month. Available on every device in every major U.S. market, the company delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. Entercom’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Learn more at [1] www.entercom.com, Facebook and Twitter (@Entercom). References Visible links 1. http://www.entercom.com |
Contact:
To apply and upload your resume, visit https://entercom.com/careers |
