The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and web. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!
Generate revenue across all available platforms
Prospect, contact and present to new businesses to generate new advertising revenue
Manage inventory and protect station rate structure.
Develop new revenue through local business development
Form strategic business and market partnerships
Manage an active account and client list
Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
Create and deliver sales presentations to multiple points of contact with client/agency personnel.
Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business.
Experience in TV/Radio sales
Solid negotiation skills
Experience in a consultative customer focused business atmosphere
Military training and experience will be considered in lieu of TV/Radio sales experience
Ability to multi-task within a fast-paced environment
Accountability within a goal-structured organization
Needs a positive, results-oriented attitude and must be a team player
Proven track record of successfully selling to business owners and CEO’s (military experience will be considered)
Must be able to use qualitative research effectively to further sales effort
Strong formal and interpersonal communication skills.
Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.