TEGNA’s Broadcasting Division seeks a Digital Campaign Specialist
to support local Broadcast stations in Ad Operations. The ideal candidate will
work exclusively with TEGNA properties to facilitate advertising campaigns through
different ad serving platforms. This great entry-level opportunity position
will work out of our Digital Ad Operations location in Fort Myers, FL. For the
motivated individual this is an excellent career opportunity and thriving
team environment while meeting individual and team goals. Be a part of
this exciting cutting edge team at TEGNA.
Digital Campaign Specialist must master the digital workflow
between business unit and ad operations to provide initial campaign
fulfillment. This position is responsible for ensuring campaigns and
creative are executed on-time, accurately and are monitored.
Business Unit / Digital Ad Ops Workflow: Digital Campaign
Specialist must master the digital workflow that connects the business units
they support and the ad servers we maintain to fulfill buys across the TEGNA ad
network and/or OTT business
Campaign Scheduling: Must fully understand all aspects of the ad
servers and how to appropriately schedule campaigns.
Creative Scheduling: Must fully understand all aspects of the ad specs,
creative templates and ad tags to ensure proper execution of creative elements
Urgent Support: Must provide urgent support to Broadcast stations for campaign
Email Management: Send daily reports to properties, email stations
in a timely fashion, monitor email inbox consistently
Campaign Delivery: Must follow delivery guidelines and tactics to
ensure campaign delivery
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Bachelor’s degree from an accredited university/college or related discipline
0-2 years of working experience in ad serving platforms or ad
trafficking. (3 – 5 years of practical work experience in digital
technology or advertising can be substituted for college education).
Demonstrated ability to function in a technical role.
Strong interpersonal and team skills.
Ability to handle multiple tasks/projects at once.
Superior organizational skills.
Quick, adaptive learner who will develop expertise in digital workflow and ad
Strong communication skills, both verbal and written.
Ability to clearly convey technical and complex information through written and
Ability to react to change productively.
Proficiency in MS Office.
Previous experience in digital ad serving technologies.
TEGNA Inc. (NYSE: TEGNA), formerly Gannett Co., Inc., is
comprised of a dynamic portfolio of media and digital businesses that provide
content that matters and brands that deliver. TEGNA reaches more than 90
million Americans and delivers highly relevant, useful and smart content, when
and how people need it, to make the best decisions possible. TEGNA Media
includes 46 television stations (including those serviced by TEGNA) and is the
largest independent station group of major network affiliates in the top 25
markets, reaching approximately one-third of all television households
nationwide. TEGNA Digital is comprised of Cars.com, the leading online
destination for automotive consumers, CareerBuilder, a global leader in human
capital solutions, and other powerful brands such as G/O Digital and Sightline
Media Group. For more information, visit www.TEGNA.com.