The Creative Marketing Producer Social Media will focus on all things social and digital media. This person will help conceptualize, produce, shoot, edit and write everything from image campaigns, sweeps topical special reports, event promotion, public service campaigns, programming advertisements for digital + social videos, digital + social posts, PSA’s, and any other visual needs determined by the Marketing Director, Promotions Manager, and/or Commercial Production Manager.
Create a wide variety of highly-stylized imagery and video/moving pictures of talent among other visual assets/subjects to be determined by Marketing Director:
Videography skill set with DSLR acquisition equipment;
Collaborate and work directly with Marketing team to help establish and maintain overall visual ‘look’ while demonstrating a unique creative point of view;
Collaborate and work directly with marketing producers, Promotions Manager, Marketing Director, as well as on-air talent and reporters to shoot, edit, complete a various wide-range of promotions and commercials to be executed across all digital platforms;
Develop digital marketing and promotional materials to enhance program positioning and drive brand image, awareness, preference, and viewership across all platforms;
Create topical social media videos and posts that are innovative and visually appealing, designed to meet marketing objectives across all digital platforms;
Must be able to craft messages that speak specifically to each separate digital media platform, with a strong emphasis on brand and topically driven content;
Improve focus on what is important to the station and moving the station forward in the social media world. Establishes priorities for daily work-flow to the following:
Sales/First Coast Living
Local Programming and events;
Work with departmental manager to improve daily MEME’s in writing, engagement, and design;
Consistently develop and improve communication with Digital team. Establish a back-up plan to include personnel for all social media – Facebook, Twitter, and Instagram, as well as future adopted platforms;
Continually search, evaluate, and educate Marketing team on new social media execution trends;
Works towards continuous improvement of core skill sets through training and coaching;
Performs other duties as assigned to drive the vision, fulfill the mission and abide by the values of this organization.
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Bachelor’s degree in Journalism, Marketing, Communications, Digital/Social Media or related fieldMinimum 2+ years of experience in digital and/or advertising messaging across various platformsShooting and production skills, DSLR skills preferredUse of Photoshop and After Effects, preferredDesktop video editing, EDIUS preferred – Premiere acceptableStrong PC skills including Microsoft Office and Adobe Creative SuiteUnderstanding of the tenets of professional journalismWillingness to learn; a coachable disposition