WALA, a Meredith Corporation TV Station is looking for a Account Executive. Account Executives sell comprehensive media solutions to one or more local/regional accounts in geographic territory to achieve sales targets and maximize revenues. 25%Identify, develop and expand existing and new client relationships & key accounts. 25%Maintain communincations with sales manager at various stages in the sales cycle including account updates, weekly projects & forecasting of future advertising.20%Ensure clear understanding and interpretation of client needs and recommend appropriate solutions in order to meet requirements.5%Develop short and long range plans for revenue growth.20%Negotiate advertising rates,create oral & written presentations; generate client packages/proposals.5%Research, analyze and monitor competitive media for new leads.
Mobile – Al
Knowledge and frequent user of digital media platforms and technology. Understanding of the digital ecosystem in order to advise advertisers and peer advertising sales representatives on the most effective use of digital advertising. Familiar with digital performance metrics like impressions, page views, unique visitors, etc.
Strong oral, problem solving, communications, writing, negotiation and presentation skills.
Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
Must be a confident, flexible, multi-tasker, and be able to work independently.
Knowledge of Nielsen ratings is helpful.
Bachelors’ degree preferred with an emphasis in Business/Marketing or Communications. Sales experience preferred.